Google Local Services Ads
RecommendedGet verified and appear at the very top of Google search results
Google Local Services Ads (LSA) appear ABOVE regular Google Ads and organic results. You get the coveted "Google Screened" or "Google Guaranteed" badge.
Top of Search Results
Appear above all other ads and organic listings
Pay Per Lead Only
No wasted ad spend - only pay for actual customer contacts
Google Screened Badge
Instantly builds trust and credibility with customers
Higher Conversion Rates
LSA leads convert 30-40% better than regular ads
Customer Searches
When someone searches "plumber near me" or "emergency electrician [city]", your ad appears at the top with your photo, reviews, and "Google Screened" badge.
Customer Contacts You
They can call directly, message you, or book an appointment. You receive instant notifications on your phone.
You Pay Per Lead
Only charged when a customer contacts you (not for impressions or clicks). Typical costs: $15-$50 per lead depending on trade and location.
Dispute Invalid Leads
If a lead is spam, wrong service, or outside your area, you can dispute it and get a credit. Google typically approves 70-80% of disputes.
Required Documentation:
- Business license: Current state/city contractor license
- Insurance: General liability ($1-2M) and workers compensation
- Background check: Owner and key employees (takes 3-5 business days)
- Business verification: EIN, business documents
Available Trades:
Setup Timeline:
- Week 1: Submit application and documents
- Week 2: Background checks complete
- Week 3: Profile review and approval
- Week 4: Go live and start receiving leads
Prices vary by location. Urban areas typically cost more. Emergency/24-7 leads cost 20-30% more.
Average Conversion Rate
30-40%
Of leads that contact you become paying customers
Average ROI
3-5x
For every $1 spent, generate $3-5 in revenue
Response Time Impact
Responding within 5 minutes increases booking rate by 400%. Use auto-responders and phone forwarding.
Set Your Budget Wisely
Start with $500-1000/week. Google will pause ads when budget is reached. Increase based on ROI.
Respond FAST
Within 5 minutes if possible. Set up call forwarding to your cell phone. Use text auto-responders.
Get More Reviews
Your Google reviews from Business Profile show in LSA. 4.5+ stars with 50+ reviews performs best.
Dispute Invalid Leads
Spam, wrong service area, wrong service type - dispute within 30 days. Be honest but don't abuse it.
Optimize Your Service Area
Target profitable zip codes. Exclude areas too far away. Adjust weekly based on lead quality.
Track Everything
Use a CRM or spreadsheet. Track lead cost, booking rate, average ticket, ROI per service area.